For the launch of the Samsung Z Fold, we developed an exclusive interactive experience for the brand’s stores. The attraction was a minigame inspired by Tetris, featuring pieces shaped like the Z Fold in its various positions.
In addition to entertaining visitors, the activation highlighted the innovative design possibilities of the device, making its features an essential part of the gameplay.
The project combined entertainment, interactivity, and product demonstration, creating a memorable way to introduce the Z Fold to the audience.