Interactivity for an indoor activation, held across various supermarkets in São Paulo.
We created an interactive game for a Sadia campaign in partnership with the NBA, with mechanics inspired by the classic “Genius.” The experience was set up in supermarkets, inviting consumers to test their memory and agility while interacting with the product.
To promote a new Sadia product with the NBA seal, we developed a memorable and engaging game at the point of sale. Its simple and fun mechanics attracted the audience, generating direct engagement with the brand inside supermarkets.