Over 20 tons of LED at Ibirapuera Park in São Paulo, Brazil.
With an augmented reality app, users were able to interact in real time with the Giant LED Egg.
For Lacta’s Easter, we brought magic to Ibirapuera Park with a giant LED egg that interacted with the public. Through an augmented reality app on the packaging, users could paint eggs or record personalized videos, which were displayed in real time on the giant egg.
We created a unique digital and physical experience: an interactive LED egg at Ibirapuera that displayed messages and creations from the public in real time. With augmented reality on the packaging and a creative app, Lacta brought its brand closer to people in an innovative and heartfelt way.