For Cacau Show, we developed Chocomonstros, a mobile game inspired by the POU craze. The unique feature was that the little monsters could only be unlocked by scanning the barcodes of the physical plush toys sold by the brand.
This way, we connected the physical and digital worlds, creating an interactive collecting experience that encouraged both product purchases and engagement within the app.
The result was an innovative gamified marketing case, bringing the brand closer to its audience and exploring new ways of interaction.